Dee Bowens
I build brands and wealth with intention. I am a six-figure spa owner, an assisted living and veterans facilities consultant, and the founder of How to SheBoss. I help women move from hustle to structure—clarifying the brand, cleaning up the paperwork, strengthening the finances, and designing a legacy that feels as good as it looks.
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I’ve been helping women build brands and wealth for more than a decade. It began when I had to rebuild myself, twice.
I’m Dee Bowens, Houston born and Sacramento raised. I grew up with a single mom, and resilience was our first language. As a teen I braided hair, babysat, and rode the bus across town just to see a bigger world. At nineteen I became a business banker. I learned how money really moves—formation, credit, compliance, structure. I also saw the pull of fast money around me. That season taught me a simple truth: real wealth is built, not rushed.
My work moved me to New York. I styled celebrities, saw my designs at Fashion Week, and lived the highlight reel. I also met the cost behind the gloss and realized this: healing comes first, then we build. Today I am a six-figure spa owner, an assisted living and veterans facilities consultant, and the founder of How to SheBoss. I help women move from hustle to structure, clarify their brand, clean their books and paperwork, strengthen their finances, and create legacies that feel as good as they look.
Heal → Build → Align so your past can rest, your work can last, and your life can feel like home.